Fake Media 2.0

Next level misinformation through modern technology and reckless content creation

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Why We Need to Be More Mindful of Digital Content

On social media, videos depicting dramatic events such as plane crashes or natural disasters are becoming increasingly common—often highly realistic but entirely false.

These contents are frequently sourced from video games, generated by AI, or show real events taken out of context. Their high level of realism makes it difficult to distinguish truth from deception. 

The result? Many viewers — often pressed for time or overwhelmed by the emotional nature of the content — fail to question what they see and share it further.

Short-Term and Long-Term Consequences

Fake videos can trigger fear and uncertainty, even spreading panic that unnecessarily occupies authorities.
In the long run, they undermine trust in media and institutions, polarize debates, and harm democratic discourse.
It can even be used strategically to influence and polarize debates and pit groups against one another.

On a psychological level, constant exposure to negative imagery often leads to anxiety, stress, and a distorted worldview.
Those regularly confronted with dramatic, manipulative images may perceive the world as more threatening than it actually is.

If fake videos become commonplace, they may be perceived as normal or harmless.
This leads to a desensitized society less attuned to the dangers of spreading lies and manipulation, with potentially dangerous consequences. 

The Responsibility of Content Creators

Content creators carry immense responsibility. Even without an intent to deceive, sensational titles and out-of-context content erode trust in media.

Clicks and reach should never outweigh integrity.
The intentional spread of fake videos amplifies uncertainties, divides society, and manipulates emotions.

Tackling Disinformation Together

Whether as consumers or creators, critical thinking and responsible action are crucial.
Question content and share only what you deem reliable.

For now, AI generators still make mistakes: distorted faces, unnatural shadows, or movements such as flickering hair can indicate an AI-generated video.
You can spot computer-generated footage by looking for pixel fragments, object detail errors, unnatural shadows, and physical inconsistencies.

Let’s raise awareness of the dangers of disinformation to foster a fact-based and trustworthy digital environment.

Continue reading here to learn more about the mechanisms of fake videos and practical tips for identifying and avoiding them!

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